How To Break Into The Luxury Real Estate Market in Florida

Some high-profile sales, such as Kate Upton and Justin Verlander's Jupiter, Florida, home, have brought back public attention on the luxury real estate market in Florida.

Anywhere you go in Florida, there are luxury real estate opportunities waiting. But how exactly do you break into this market as a new real estate agent? Here are a few tips.

How To Break Into Florida Luxury Real Estate Sales

Making your way to the luxury market requires a little work, but is not impossible for any motivated and skilled real estate agent.

1. Become a Marketing Expert

One way to be different from other agents is to develop excellent marketing skills. There is more to selling a house than staging, photos, and visits. Take advantage of all the tools at your disposal: video cameras, YouTube, social media, and email marketing. Some of the most successful luxury real estate agents have marketing strategies that are different from the rest. They stand out.

2. Mingle with Locals

When looking to break into a new market, it's important to get to know the people who will sell and buy the homes in the area. Take the pulse of a new town by working from a coffee shop or restaurant, attending its events, and getting to know other real estate agents there. In the luxury market, new agents often get a break by co-listing a home with a more experienced colleague. It's a great way to build your reputation and get your foot in the door.

3. Get a Luxury Certification

Real estate agents can get an extra certification for luxury sales, such as Global Elite and others. This certification gives you not only training in the specifics of luxury real estate but also access to a large network of luxury real estate agents. Investing in such a certification can improve your sales potential and open up a whole new area for professional development.

4. Network with Banks and Private Lenders

If you don't know how to reach luxury buyers directly yet, maybe you can network with those who lend them money — banks and private lenders. Many real estate transactions do not make it to the listing phase, and knowing people involved in these private real estate deals may give you access to a sizeable (and invisible) client pool.

Of course, before you can become a luxury real estate agent, you will need your real estate agent license from the state of FloridaFlorida Real Estate License. If selling luxury homes is part of your professional ambitions, Florida is a great choice for year-round opportunities.